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Showing posts with the label Book Marketing

No, I Am Not Secretly a Millionaire - but Thank You for Thinking So

There is a myth floating around the internet. A persistent little fairy tale. Apparently, somewhere between publishing my first cozy mystery and lovingly introducing the world to magical dogs, ghosts, and small-town secrets, I became independently wealthy. I would very much like to know when that happened. Because according to my inbox, I am absolutely swimming in consultant-level disposable income. Every single day, without fail, I receive approximately seven emails. Sometimes more. They arrive like clockwork. They are polite. They are enthusiastic. They are confident. “Dear Author, Let me put your book on my premium reader list.” Which book, my friend? I have fifteen. Are we talking about the one with the ghost? The one with the magical Papillon? The one with the small-town murder wrapped in Christmas cookies and secrets? A hint would be delightful. Next email. “Let me optimize your categories and keywords.” Marvelous. Again — which book? I would love to know whi...

Why Do I Give Books Away? (Hint: It’s Not Just Because I Like You—Though I Do!)

  I have a confession. You may have noticed that I give books away. A lot. It’s not because I enjoy throwing my hard work into the literary void like a parade float tossing candy to a sugar-starved crowd (though that does sound fun). No, there’s a method to my madness. A sneaky, strategic, brilliant (if I do say so myself) plan behind the generosity. But before we get to that, let’s talk about something I have waxed poetic about many times: Amazon reviews. If you’ve followed me for a while, you know I treat book reviews like they’re a rare and precious mineral. You may have even caught me dramatically swooning over a five-star review. (Or whispering sweet nothings to my laptop screen when a particularly glowing review comes in. Don't judge.) The truth is, for indie authors like me, reviews aren’t just nice—they’re survival. They tell Amazon’s mysterious algorithm that my books are worth recommending to new readers. They help readers decide if my story about a ghostly sidekic...

DIY Audiobook. A bit of equipment, good advice and lots of patience

I want to create an Audiobook - should I?  Ever since the release of book one in the "Cannabis Preacher" series of thrillers, that question has been on my mind.  The "Cannabis Preacher" books were quite long. To produce an audiobook from each of the four, including voice actors and audio production with a turn key service, I was looking at around $15,000 per book. Financially, that was a non-starter for me at the time. That amount represented a LOT of books and audiobooks to sell to recover the investment, and I shelved my plan again.  With the popularity of the "Magical Papillon" cozy mystery series, I found myself coming back to the growing popularity of audiobooks. I knew that audiobooks could reach a wider audience and catered to busy readers who prefer listening while multitasking. The idea of bringing my characters to life through narration excited me, as it offered a new dimension to my storytelling.  The cozy mysteries were only 60-65,000...