When Facebook Ads Broke Me (And Other Authorly Misadventures)

You know what’s harder than plotting a cozy mystery where the Papillon always sniffs out the clues before the humans do?
Harder than writing a romantic subplot that doesn’t sound like it belongs in a greeting card from 1992?
Harder than naming five suspects who all have plausible motives, mysterious pasts, and an odd relationship with baked goods?

Facebook ads.

Yes. Facebook ads. I’m not kidding – at all. I have just survived the most excruciating, ridiculous, time-warping four hours of my life trying to program in a few simple ads for my books. I went in optimistic. Hopeful, even. Maybe a little smug. I thought, how hard could it be? (Spoiler alert: that was my first mistake.)

First, Facebook (Meta? ZuckLand? Whatever they’re calling it now) required me to set up not one, but approximately 437 separate accounts, business pages, ad managers, pixel integrations, and possibly a small sacrificial offering to the algorithm gods. I clicked through pages. I filled in boxes. I uploaded cheerful cover images and politely written blurbs. I was trying to give them money. Real money! Actual, spendable, crispy currency!

But Facebook Ads Manager doesn’t want your money. No. It wants your patience, your mental stability, and the last shred of your self-esteem.

At one point, after I had input everything three times, I got the dreaded red exclamation mark. The message?
“There is an error. Please fix it.”
What error? Oh, just this one specific error with your ad name, audience, placement, objective, creative, budget, bidding strategy, or... something.
And where do you fix it? Not telling. Could be anywhere. One of the 15 pages you clicked through. Maybe back on the page you visited before lunch. Maybe a dropdown you didn’t know was a dropdown. Enjoy the scavenger hunt, Sabine.

I asked not one, not two, but THREE search engines for help. I consulted the oracles. Each one gave me a different answer, and each one was entirely wrong. One even told me to “try again later.” I did. It failed again. But with new errors!

By the end, I wasn’t a woman anymore. I was a feral creature, wild-haired, muttering to myself, waving screenshots at the dog like they were evidence in a court case. (“See? SEE?! It says the ad is approved, but it also says the image is ‘not viewable.’ MAKE IT MAKE SENSE!”)

When I finally wrangled the dragon – through sheer persistence, dumb luck, and possibly witchcraft – I staggered away from the computer and immediately poured a stiff drink. I don’t remember what I drank, but I do remember toasting my laptop like it was a worthy opponent. “To you, Facebook. You won this round. But I ran the ad. I WIN.”

So if you see one of my books pop up in your Facebook feed sometime soon – say a little prayer for the blood, sweat, and tear-soaked pixels that made it happen. Maybe even click it. Just to make it feel worth it.

And to Facebook: if you’re listening – I’m trying to spend money here! Could you maybe meet me halfway? Explain what you want, give me a hand, and perhaps not hide the errors behind a labyrinth of sadness? Just a thought.

In the meantime, I’ll be over here, writing the next cozy mystery – because compared to Facebook Ads, solving a fictional murder is a walk in the park.

With a Papillon.

A Labour-Free Labour Day? Yes, Please!

Hello and Happy Labour Day to all my lovely North American readers! Now, isn’t it just a little bit ironic that a holiday with the word labour baked right into the name is universally observed by doing absolutely none of it? Zero. Zilch. Unless, of course, you count the rigorous work of flipping burgers, casting fishing lines, and chasing wasps away from the potato salad. Then yes—we are a nation of highly skilled, recreational labourers. Olympic-level loungers, really. This year, I’m wholeheartedly leaning into the contradiction. After an exceptionally busy summer filled with writing deadlines, creative misadventures, and one unfortunate incident involving a Papillon, a pie, and a squirrel (don’t ask—Pixie is still refusing to discuss it), I’m embracing the art of not doing much at all. My Labour Day weekend plans include: Reclining in my favourite chair like a dramatic Victorian heroine recovering from a fainting spell. Watching the endless activity in the harbour just outs...

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