Thinkingdog Publishing

You know what’s harder than plotting a cozy mystery where the Papillon always sniffs out the clues before the humans do? Harder than writing a romantic subplot that doesn’t sound like it belongs in a greeting card from 1992? Harder than naming five suspects who all have plausible motives, mysterious pasts, and an odd relationship with baked goods? Facebook ads. Yes. Facebook ads. I’m not kidding – at all. I have just survived the most excruciating, ridiculous, time-warping four hours of my life trying to program in a few simple ads for my books. I went in optimistic. Hopeful, even. Maybe a little smug. I thought, how hard could it be? (Spoiler alert: that was my first mistake.) First, Facebook (Meta? ZuckLand? Whatever they’re calling it now) required me to set up not one, but approximately 437 separate accounts, business pages, ad managers, pixel integrations, and possibly a small sacrificial offering to the algorithm gods. I clicked through pages. I filled in boxes. I uploade...