Thinkingdog Publishing

Let me tell you a little secret from behind the scenes of my very professional author platform: I put actual effort into my social media. Like, the full package. I plan it out. I write the captions. I pick the music. I schedule it so it doesn’t look like I’m flying by the seat of my sweatpants. I even think about lighting and fonts and which filter screams “whimsical but with integrity.” And yet. The most successful posts? The ones that get the likes, the shares, the "OMG I love her" comments? Are the ones where Blueberry shows up. That’s it. She just shows up. No effort. No notes. No mood board. She doesn’t brainstorm content pillars. She doesn't try to grow an audience or tailor her brand voice. She doesn’t even know what her niche is. (Unless it's squirrel-chasing and chicken snacks.) She just exists — gloriously. Fluffily. Sassily. And people adore her. I’ll admit, it’s humbling. I mean, I’ve got a degree. I’ve got story arcs and character spread...