Thinkingdog Publishing

I am tired. Not the “oh I stayed up a little too late reading” kind of tired. Not even the “my dog insisted 5:47 AM was a perfectly reasonable time to begin the day” kind of tired. No. I am the kind of tired that comes from falling down a social media rabbit hole so deep, I’m fairly certain I passed at least three alternate dimensions and a dancing algorithm named Chad. Somewhere along the way, I watched approximately ten thousand videos—give or take a dramatic exaggeration—on how to “optimize your content,” “hack the algorithm,” and “go viral overnight.” Yech. Every single one promised a formula. A trick. A secret. A step-by-step plan to become wildly successful if I would just… be slightly shinier, slightly louder, slightly more something . And do you know what I realized? None of them were me. Not one. I am not a 30-year-old with flawless contouring, botox and a ring light that could guide ships safely to shore. I do not have a “hot take” about anything except ...